Customer tracking strategy and customer communication skills

• Autor:Thinkxing
• Quelle:FlintStone
• Lassen Sie auf:2015-07-28

According to statistics, 80% of a single from the first 4-11 times the track! Such survey data shows the importance of the full-depth customer relations. Many did not talk down the list, many of which were not in place because the track, no in-depth understanding of customers, we come to the following specific look.

Customer tracking strategy:
1. Take more special tracking mode, deepen the impression of your customers;
2. For every track to find a beautiful excuse;
3. Note the two tracking interval is too short will make customers sick, too long forgotten cause customers, we recommend an interval of 2-3 weeks;
4. Do not reveal every track your strong desire to adjust their posture, try to help customers solve their problems, understand your customers in mind recently? How to progress?

Important Important Important customer relationship and psychology between:
1. Is the product knowledge;
2. Is the product acceptance and satisfaction;
3. Are there purchasing needs;
4. Do you have intentions to buy.

Relations between points:
1. Customers first understand the product, then the product identity, and finally have the purchasing needs of customers. Product identity, but also purchasing needs, will have to purchase intention.
2. Customer First, demand to buy, and then to understand the product, the product has been recognized after the purchase intention.

Customer communication in two errors should be avoided:

1. explain the product in full flight, can not grasp the focus of a lot of sales staff to meet with clients, we put one up from scratch talked about selling the product end, and in full flight, the final answer is to think about the customer. Customers buy products not because all selling products, but one of them, two selling points, sometimes even on the contrary, the more selling more prone to problems. Seller must first dig to find customer needs, and to meet the needs of customers based on product selling point. Of course, explain the product's selling point is also a way to tap the customer needs, but do not to explain and explain, there must be a destination, targeted to explain the product to customers.

2. trapped by the customer's problem, not lead customers to buy the salesman knows, the more issues raised by customers, the greater the demand for his purchase, the stronger purchase intention. But to have a premise that customers make is not true, if it is a false problem, then the customer is, or perfunctory making things difficult for you. Some salespeople never consider the customer's problem is true, as long as the answers to all the problems, and finally trapped by the customer's problem. If a customer asked me some questions, I consciously consider the issue is true or false, he raised the question for what purpose, if the real problem I would give him patience to answer, otherwise I would avoid this problem ?