10 unique features of LCD advertising player
- Author:Bruce
- Source:Flintstone
- Release on :2015-05-22
10 unique features of LCD advertising player
LCD advertising machine Refers to the large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public gathering places abortion, on the big screen terminal display device, publish multimedia professional AV systems business, financial and entertainment information. The audio-visual system products in a particular physical location, specific time periods for specific groups of people play advertising messages, but can also multimedia content playback time, the number of plays and play range statistics and records, even in play while achieving interactive features, recording views, the user residence time and other powerful features. As a new type of advertising terminal display system products, Trinidad LCD advertising machine is different from newspapers, magazines, radio, television and other media, wide range of applications, the effect is significant.
Use LCD advertising machine needs to support multimedia playback system,Multimedia playback systemIn the end the player with intelligent management module of the player remote management and control, and on the server side to achieve a complete network protocol, and remote management and control functions. Have signage system, the user can remote terminal for flexible management, multimedia playback quality is not bandwidth constrained, the channel is not the server limit, can have any number of channels, or even each terminal has its own channel.
LCD advertising machine is a CF card as the program source of a liquid crystal display Player And you can watch fast-moving objects in a modern television advertising system. It has begun to be widely used in railway, subway, buses, high-speed bus, supermarkets, hospitals and other areas, its target audience is a special group - moving crowd.
Unique LCD advertising machine
1. Technical digitization
Admittedly, every innovative technology, will promote social productivity leaps and bounds, the media industry's dependence on technology more apparent. Digital mobile TV using digital technology, and science and technology, technological innovation and strong, liquid crystal advertising machine functions has been raised by the simple effect of VCD playback to audio DVD, the original CRT monitors are gradually being thinner and lighter LCD monitor Alternatively, the liquid crystal advertising machine has become the trend of the future development of radio and television.
2, wide audience
The biggest advantage is the huge LCD advertising audience migrants, and this feature makes LCD advertising machine has a wide living space, and do not worry about squeezed the traditional TV. Traditional TV audience is fixed in one place relatively "stationary" crowd, the peak of this type of audience mainly in the evening. The urban population busy at work during the day, not too much time to sit down and watch TV, traditional TV audience, "narrowed", mainly old home, the young audience. In contrast, a large number of mobile crowd filling the LCD advertising systems Audience "widened", and Trinidad LCD target advertising and services include various types of urban transport and crowded carriage of regional migrants. Antennae LCD advertising systems can be extended to the city bus, subway, taxi or even train other systems. According to statistics, the amount of trains carrying 2003 reached a staggering 1.3 billion people. Such a large audience of traditional TV market is "blind spot" just let LCD advertising systems dominate, just how high their potential commercial value, I believe that a few people's minds already.
3, real-time dissemination
Conventional television must sit a fixed place to watch. This is the day to work and bustle of the crowd is a luxury. Trinidad LCD advertising appears, so move the crowd to watch TV anytime, anywhere, to get more updated information, great to meet the fast-paced society, people's demand for information, but also enrich the cultural life of the people. Even when passenger traffic jam, you can also see clearly interesting television program to eliminate the trouble.
4, the spread of monopoly
In the "interactive communication" renowned background, monopoly spread and passive reception of the defect spread the field, now used in LCD advertising spread of this particular media, "passive reception" had become a big advantage. The traditional television broadcasting, the audience has a relatively Initiative - When switched to advertising on television, the public is more willing to change the channel, to avoid subjective "advertising bombardment," weaken the effectiveness of advertising information dissemination to some extent. Audience can choose when to look, what to see, feel free to change the channel, the effect of advertising communication which is less than ideal. The LCD advertising this particular media, because of its uniqueness and forced to make a "monopoly" has become a big advantage.
LCD advertising machine for the audience because in "move" a relatively passive state, good spread of LCD advertising content substantially selective default "remote control", with a good spread of a preset content will visibility, unless shut their eyes, otherwise it must accept content playback. This monopoly propagation LCD advertising machine, although deprived of the right to change the channel at any time in the hands of the audience, but for those who fixed the car workers and other groups concerned, but is conducive to the culture of the community groups to watch the same program LCD advertising and advertising consciousness or habit, from a psychological point of view, the state is on the move or travel consumers, "nothing to do" free time will make a spontaneous search for more information, so as not to conflict with the liquid crystal advertising information dissemination, which for some preset good content (such as advertising), the spread better, so that the advertising campaign can be protected.
5, easy to eligible sexual content
LCD advertising information release system is the construction of business enterprises prepare their own audience without increasing the personal investment and consumption costs, just pay "attention" resource, this is easy for the public to accept. For this point, the popularity of LCD advertising is a completely both profitable and socially public nature of the undertaking.
6, to maximize the use of information
How to make the existing information services for the overwhelming majority of the population and generate maximum economic and social benefits, it has been the media attention and people thought. Traditional TV media information on the use of information far below their proper value. The opposite of new LCD advertising machine allows to maximize the use of information, but also allows it to maximize the value.
7, cost-effective
Advertisers need the best cost-effective advertising, will deliver their product or brand messages to target consumers most, LCD advertising machine can be said for advertisers to provide a new, value choice.
First, the information broadcast throughout the day, the audience can watch around the clock. LCD advertising can target different audience, broadcast different programs and advertising content, so that each time have become prime-time advertising. In general, LCD advertising to consumers at fixed locations by car, which can ensure that they see the vast majority of mobile TV program aired this week in a week.
Second, wide audience, Watch most valuable people. As mentioned earlier, the biggest advantage of the huge LCD Advertisements wide audience as well as the flow of people, including city buses, commercial vehicles, taxis, private cars, commercial buildings and train future coverage, intercity buses, banks, hospitals , telecom business and other systems, which include objects or services spread among cities and densely populated urban areas of migrants. These audiences have both the general consumer population mainstream consumer groups, so this compulsive viewing LCD advertising media nature of FMCG spread, it should be a good choice.
8, bringing new opportunities for customers
The traditional media relatively fixed, stereotyped consumers complained to advertising, but no one can escape, are passively accept, it is necessary to see who's advertising creative, who like the effect of advertising, on the one hand we will Content of continuous distillation, on the other hand are struggling to find a new communications carrier, and Paul appeared on Trinidad LCD advertising just to solve this problem. It's a wide audience is the most comprehensive body of consumers, making it easier to get the attention of consumers, so as to place advertising spread more and more influential.
First, the high advertising reach quickly and effectively launch advertising campaign, because of the special mode of transmission LCD advertising, widespread transmission, especially buses, taxis and other public transport, ten hours a day traveling on the road able to deliver tens of thousands of people advertising messages.
Second, compared with newspapers, radio and other media, video advertising cost per thousand (CMP) is relatively low, only one newspaper, radio and other media cost thousands more than a dozen points, a relatively save advertising costs.
Third, compared with cable television media, advertising, large capacity, fast content refurbished, information continuity. Large population movements, the media audience is high, the passengers concerned about the high.
Fourth, the outdoor advertising relatively more readable, the visibility and dissemination of information superiority integrity features.
Fifth, TV commercials dimensional feeling stronger, more vivid colors, features a more continuous movement, compared to print advertising advantage, especially for brand image promotion.
LCD advertising machine Refers to the large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public gathering places abortion, on the big screen terminal display device, publish multimedia professional AV systems business, financial and entertainment information. The audio-visual system products in a particular physical location, specific time periods for specific groups of people play advertising messages, but can also multimedia content playback time, the number of plays and play range statistics and records, even in play while achieving interactive features, recording views, the user residence time and other powerful features. As a new type of advertising terminal display system products, Trinidad LCD advertising machine is different from newspapers, magazines, radio, television and other media, wide range of applications, the effect is significant.
Use LCD advertising machine needs to support multimedia playback system,Multimedia playback systemIn the end the player with intelligent management module of the player remote management and control, and on the server side to achieve a complete network protocol, and remote management and control functions. Have signage system, the user can remote terminal for flexible management, multimedia playback quality is not bandwidth constrained, the channel is not the server limit, can have any number of channels, or even each terminal has its own channel.
LCD advertising machine is a CF card as the program source of a liquid crystal display Player And you can watch fast-moving objects in a modern television advertising system. It has begun to be widely used in railway, subway, buses, high-speed bus, supermarkets, hospitals and other areas, its target audience is a special group - moving crowd.
Unique LCD advertising machine
1. Technical digitization
Admittedly, every innovative technology, will promote social productivity leaps and bounds, the media industry's dependence on technology more apparent. Digital mobile TV using digital technology, and science and technology, technological innovation and strong, liquid crystal advertising machine functions has been raised by the simple effect of VCD playback to audio DVD, the original CRT monitors are gradually being thinner and lighter LCD monitor Alternatively, the liquid crystal advertising machine has become the trend of the future development of radio and television.
2, wide audience
The biggest advantage is the huge LCD advertising audience migrants, and this feature makes LCD advertising machine has a wide living space, and do not worry about squeezed the traditional TV. Traditional TV audience is fixed in one place relatively "stationary" crowd, the peak of this type of audience mainly in the evening. The urban population busy at work during the day, not too much time to sit down and watch TV, traditional TV audience, "narrowed", mainly old home, the young audience. In contrast, a large number of mobile crowd filling the LCD advertising systems Audience "widened", and Trinidad LCD target advertising and services include various types of urban transport and crowded carriage of regional migrants. Antennae LCD advertising systems can be extended to the city bus, subway, taxi or even train other systems. According to statistics, the amount of trains carrying 2003 reached a staggering 1.3 billion people. Such a large audience of traditional TV market is "blind spot" just let LCD advertising systems dominate, just how high their potential commercial value, I believe that a few people's minds already.
3, real-time dissemination
Conventional television must sit a fixed place to watch. This is the day to work and bustle of the crowd is a luxury. Trinidad LCD advertising appears, so move the crowd to watch TV anytime, anywhere, to get more updated information, great to meet the fast-paced society, people's demand for information, but also enrich the cultural life of the people. Even when passenger traffic jam, you can also see clearly interesting television program to eliminate the trouble.
4, the spread of monopoly
In the "interactive communication" renowned background, monopoly spread and passive reception of the defect spread the field, now used in LCD advertising spread of this particular media, "passive reception" had become a big advantage. The traditional television broadcasting, the audience has a relatively Initiative - When switched to advertising on television, the public is more willing to change the channel, to avoid subjective "advertising bombardment," weaken the effectiveness of advertising information dissemination to some extent. Audience can choose when to look, what to see, feel free to change the channel, the effect of advertising communication which is less than ideal. The LCD advertising this particular media, because of its uniqueness and forced to make a "monopoly" has become a big advantage.
LCD advertising machine for the audience because in "move" a relatively passive state, good spread of LCD advertising content substantially selective default "remote control", with a good spread of a preset content will visibility, unless shut their eyes, otherwise it must accept content playback. This monopoly propagation LCD advertising machine, although deprived of the right to change the channel at any time in the hands of the audience, but for those who fixed the car workers and other groups concerned, but is conducive to the culture of the community groups to watch the same program LCD advertising and advertising consciousness or habit, from a psychological point of view, the state is on the move or travel consumers, "nothing to do" free time will make a spontaneous search for more information, so as not to conflict with the liquid crystal advertising information dissemination, which for some preset good content (such as advertising), the spread better, so that the advertising campaign can be protected.
5, easy to eligible sexual content
LCD advertising information release system is the construction of business enterprises prepare their own audience without increasing the personal investment and consumption costs, just pay "attention" resource, this is easy for the public to accept. For this point, the popularity of LCD advertising is a completely both profitable and socially public nature of the undertaking.
6, to maximize the use of information
How to make the existing information services for the overwhelming majority of the population and generate maximum economic and social benefits, it has been the media attention and people thought. Traditional TV media information on the use of information far below their proper value. The opposite of new LCD advertising machine allows to maximize the use of information, but also allows it to maximize the value.
7, cost-effective
Advertisers need the best cost-effective advertising, will deliver their product or brand messages to target consumers most, LCD advertising machine can be said for advertisers to provide a new, value choice.
First, the information broadcast throughout the day, the audience can watch around the clock. LCD advertising can target different audience, broadcast different programs and advertising content, so that each time have become prime-time advertising. In general, LCD advertising to consumers at fixed locations by car, which can ensure that they see the vast majority of mobile TV program aired this week in a week.
Second, wide audience, Watch most valuable people. As mentioned earlier, the biggest advantage of the huge LCD Advertisements wide audience as well as the flow of people, including city buses, commercial vehicles, taxis, private cars, commercial buildings and train future coverage, intercity buses, banks, hospitals , telecom business and other systems, which include objects or services spread among cities and densely populated urban areas of migrants. These audiences have both the general consumer population mainstream consumer groups, so this compulsive viewing LCD advertising media nature of FMCG spread, it should be a good choice.
8, bringing new opportunities for customers
The traditional media relatively fixed, stereotyped consumers complained to advertising, but no one can escape, are passively accept, it is necessary to see who's advertising creative, who like the effect of advertising, on the one hand we will Content of continuous distillation, on the other hand are struggling to find a new communications carrier, and Paul appeared on Trinidad LCD advertising just to solve this problem. It's a wide audience is the most comprehensive body of consumers, making it easier to get the attention of consumers, so as to place advertising spread more and more influential.
First, the high advertising reach quickly and effectively launch advertising campaign, because of the special mode of transmission LCD advertising, widespread transmission, especially buses, taxis and other public transport, ten hours a day traveling on the road able to deliver tens of thousands of people advertising messages.
Second, compared with newspapers, radio and other media, video advertising cost per thousand (CMP) is relatively low, only one newspaper, radio and other media cost thousands more than a dozen points, a relatively save advertising costs.
Third, compared with cable television media, advertising, large capacity, fast content refurbished, information continuity. Large population movements, the media audience is high, the passengers concerned about the high.
Fourth, the outdoor advertising relatively more readable, the visibility and dissemination of information superiority integrity features.
Fifth, TV commercials dimensional feeling stronger, more vivid colors, features a more continuous movement, compared to print advertising advantage, especially for brand image promotion.