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Digital signage to LED display applications appeared bottleneck

  • Author:Bruce
  • Source:The Internet
  • Release on :2015-05-06
Digital signage to LED display applications appeared bottleneck 


      As we all know, as the representative highlighted the large size display, LED display has almost outdoor display status of the king, usually defined as installed in the building facades, large column at the top of display products. However, in recent years, as people complained of the LED screen light pollution continues to increase, many also introduced a public place LED display management practices, which led to the big screen more difficult for outdoor installation approval application in traditional outdoor market, LED display screen has been very difficult to have a major breakthrough. Although its share of the commercial market, although outdoor applications showing growth, but the growth momentum is not the increase in the number of the screen, but the value of the original screen. This also resulted in the application of LED display outdoor areas appeared bottleneck.

      So LED display traditional business model has been unable to promote the sustainable development of the industry, LED display industry if you want to achieve stable growth, refining operations will become the only option, and the rise of a small pitch LED display is a great opportunity digital signage applications is one of them, many LED display manufacturersDigital SignageThe strong investment for this change is the new attempt. According to the survey, the global digital signage market in mid-2014 earnings more than 15.1 billion US dollars, an increase of 6 percent over the previous year, which accounted for the largest share of the digital signage displays to 2018 will achieve more than 6 billion US dollars in revenue for a small pitchLED DisplayCommercial display to create a good opportunity for development.

      Technology development and market applications increasingly widespread, so that outdoor digital signage applications have become a trend, the market scale also will be expanded rapidly. Relevant institutions predict that by 2015, the turnover of outdoor digital advertising is expected to reach $ 3.4 billion yuan. Huge room for growth has become the driving force behind the strong investment firms. The LED display as the main carrier of outdoor media, now accounting for more than 60% market share, its diverse applications are becoming the LED business breakthrough. In the past dominated by the liquid crystal display digital signage industry also started to embrace LED screen. LED display is applied to shop windows, subway stations, chain restaurants cases increasing.

      Outdoor environment and indoor environment is more complex compared, and thus the digital signage display terminals proposed higher requirements. Compared with other display technologies, LED display as a self-luminous technology product, has inherent high brightness, low power consumption, long life, colorful and other advantages, as compared with liquid crystal displays, in large size, contour display, etc. and easier to implement, can fully meet the needs of sophisticated display applications under the meticulous process applications.

      Digital SignageInnovation and development of the industry, to enhance the display requirements, and diversified development direction of LED display applications to achieve a high degree of overlap. With the rapid development of the global digital signage industry, LED display industry will also benefit from it. Especially in the last two years, a small pitch LED display technology is widely used and recognized, industry analysts believe that digital signage advertising machine application or battlefield will be the best small pitch LED display.