The potential significance of digital signage

The potential significance of digital signage

Development of the Internet industry in full swing today, the application of digital signage everywhere. So, the question arises: What are the potential significance of digital signage is it?

Concept of three-screen integration of once very popular in the technology industry, refers to the phone screen, the display screen and the TV screen via the backend communications network, the integration of broadband networks and television networks, and ultimately into one screen terminal. Since this concept covered three networks of users, so we can define it as a wide-area applications. With the rise of mobile Internet and commercial display equipment more and more popular in the field, based on independent business or a specific environment (such as shopping malls) of the "local area network" inCommercial display show personalized, interactive support equipment at great vitality, which is a concept that we would like to discuss today the fourth screen.

The screen with the basic skills to communicate information, whether it is three-screen or fourth screen, they all have this equipment carrier, the difference is that their information to some differences. Three-screen channel, the same origin and destination information, are the face of a very wide range of people, there are all kinds of information referred to without referring to the shuttle in this channel, the information screening function executed by the audience themselves, invalid information occupation a lot of resources; and the emergence of a fourth screen, the source and destination of the exact scope of the information made divisions, to enhance the efficiency of information transmission, so that resources can be utilized to the fullest.