2015 is considered as the first year of digital signage

• Author:Bruce
• Source:FlintStone
• Release on :2015-05-18

     2015 is considered to break out in the first year of digital signage

    2015 is considered to break out in the first year of digital signage digital signage turn someone says after print, radio, television, the Internet, digital signage is considered the fifth largest media and emerging 2015 is considered the first year of digital signage.  In recent years, digital signage has developed rapidly, from the initial display, and to stand-alone ad-advertising machine and then to human-computer interaction systems, networking, digital signage, digital era of the Internet have developed rapidly, and because of the nature of the market must have been welcomed by the audience.  

     First year of 2015 digital signage, as well as transition to digital signage, how to make themselves better over this period of transition, I think digital signage manufacturers should grasp from the following aspects. First of all, of course, and technical updates. Due to demand more and more diversified and led digital signage products are constantly needs subdivision. Most eye-catching is for development of the SME and retail stores, highly integrated digital signage in one product, they have the mainstream screen sizes (40~55 inches), and integrated player, modules and other parts of the network, can realize complete digital signage systems function.

    Both flexible installation, operation and convenient features, and quick as an SME owners and retail stores and user interaction, timely and accurate weapon for push information. Meanwhile, 4K of digital signage is also very concerned about the content.  From leading digital signage exhibition in China Shanghai digital signage show we can feel, exhibitors in recent years increased the number of brands, including some well-known brands. Secondly, careful analysis of the digital signage market direction, production according to market needs. For example, a segment of the digital signage--the restaurant industry. Restaurant business pay attention to human, and the construction of a digital signage system is strengthened in this business demands – based on the digital screen, and build closer relationships with customers, drive more sales, and increase ROI. Therefore, more and more restaurants like using digital signage. 

   In the restaurant industry, digital signage system has been the restaurant is an important symbol of modern business. Third, take full advantage of the current market environment, the advantage is the age of big data, mobile interaction is the general trend. Compared with a single playback screen, through the sense of touch, body and equipment is interactive digital signage audience to be more popular in the future to absorb the information tool. So using open systems and programming, data collection will be future development trend of intelligent digital signage.  Data, data is now not only was often mentioned by people, but also a growing number of industries with the aid of its run, dissemination, research and other areas to solve problems. 

    Of course, in addition to update and grasp the market trends of technology and mobile interaction outside of this trend, digital signage in order to win the market, I believe that digital signage is also made more attractive.  How to attract men, a good grasp of these three factors--unique, personalized, and participatory. Participatory interaction is said above, not elaborate, said the other two properties for us. Why only one, we often focus on the content is different. News said "a dog bites a man that is not news, a man bites a dog is news", for application in any industry.  Digital signage in the uniqueness of design, sensory stimulation, can let the audience discover and remember. Personalized, in this day and age, we are surrounded by too much content and too much content to wait for our attention, then this is the breakdown becomes important, segment the content they need and not waste their time trying to distinguish between content.  Personalized digital signage, is that this content is designed for the person, we have a clear audience. Digital signage in eruptive period of transition, let us wait and see the future of digital signage development.