How to advertise on SNS media
- Auteur:Thinkxing
- Bron:IThome
- Release op:2015-07-22
Social media has proven to be a reasonable marketing channels. However, most brands, including many electricity suppliers brands, social media, but is still considered "funnel top" marketing channels - for brand, but can not attract real buying behavior.
However, with the social network matures, consumer behavior on social media becoming more rational, social media has become a brand to promote sales of electricity providers a powerful platform. In fact, Internet Retailer magazine launched in 2014, 500 commercial enterprises in the last year to achieve a social network through sales of $ 2.69 billion, compared with 2012, an increase of 62.5%.
As social media gradually began to charge, in addition to the marketing staff is more concerned about the "Like" and the number of fans and other actual sales results than before.
In order to understand how to do marketing top brands on social media and get substantial return on investment, we investigated the sale of the electricity supplier of products on Facebook, Twitter and Pinterest 100 top brands. In the whole two weeks, we have tracked their release from six posts: 1 input (video, photo or text); 2 purposes (to promote a product or a brand); 3 whether the copied content; 4 Is there a link; 5. whether original or user-generated content (including reprint); 6 posting time.
Then, we collate and analyze the data and trying to figure out where the law. Here's what we found help sales of social media posting habits.
1. To maintain consistency posting
On Facebook, the top brands are often posted 12 times a week. Most brands on weekdays Post count slightly more than the weekend. As for the post of time, each brand has its own best time node.
Once you find the best post time node's own brand, and you will need to maintain consistency, adhere to publish new posts at this time node.
Most brand on Twitter is far more active. Typically, these brand content published on Twitter Facebook posts its content is basically the same, but slightly adjusted for Twitter audience.
In addition, these brands found Twitter to expand the range of topics most suitable, which tend to occupy 20% of the number of reprint all posts number.
Some of the top brands will tend to use Pinterest as a digital catalog, weekly publication about 100 posts. In all of these posts, about two-thirds of the posts are related to product features, seasonal promotions, and the remaining number of complementary reprint content is, for example, can be used in recipes or living space for its products ʱ??
For example, the home improvement company, West Elm often reprint interior design blog designsponge.com picture.
2. take advantage of user-generated content
User-generated content for brand advertising is good - you know, it is recommended from the people around them are the most trusted, most powerful way of marketing. Make full use of user-generated content, but it is your brand of powerful booster can improve your brand awareness.
Moreover, doing so will form a virtuous circle. When other users to see some of their favorite brands will share user-generated content, they are more motivated to do it yourself submitted content.
Everyone wants to be concerned about others, especially to be concerned about their favorite brands. Amplification of the brand can make their voices heard more people.
3. The image is king
Top brands Facebook The release of more than 90% of the posts contain a picture. Most of Twitter messages containing pictures or videos. The results showed that (Facebook algorithms think), the image is more attractive than text.
Because it is easy to produce images of brands, social media has rapidly become a priority of the media image, so the image is to sell their brands in the best form of social media.
The average weekly top brands release a video. According to our research, the more popular video content including new Behind the Scenes, product designer interviews, stories and teach users behind the brand products using the operating guide. Due to high quality video it is easy to make, and we expect to see the top brands to introduce more video content.
The winning short stick
On social media, short stick more easily attract users. We do not deny the importance of ingenuity write heavy big stick, but also write a short stick fascinating really easy. Exquisite short stick coupled with the image, but catch the eye.
We found that top brand message words no more than 100 words. Timing tweeting tool Buffer messages posted on Facebook of words often only 40-70 words.
5. Post highlights product
Our research found that 75% of top brands Facebook Posts Highlights the product, 56% of Twitter messages highlighting the product, 65% of Pinterest map highlights the product.
If you want to increase sales in social media, then you'll have a visual representation of your fine products, so that your fans have the opportunity to purchase them.
Remember, your products are very popular in other places, it does not mean it will be very popular in the social media. You need some try, some data analysis, to be able to figure out which of your products in the most popular social media.
6. Links to resolve complex user
Top brands tend to use way to link back to the user's questions and comments. These links may be that the user is searching for the product, the company gave users recommend products and related sites landing page and so on. These links provide information much richer than the simple message that can successfully solve the problem of interest to users, so that they have a favorable impression of the brand and then select loyal to the brand.
Do sales in social media is not easy. But if you start using these top brands are proven marketing techniques, you can quickly get started. No one is more aware of your brand and your users than you, so you should be bold, repeated use of these best marketing practices, and then form your own personalized social marketing strategy to maximize meet the tastes of your audience ʱ??
related news:
However, with the social network matures, consumer behavior on social media becoming more rational, social media has become a brand to promote sales of electricity providers a powerful platform. In fact, Internet Retailer magazine launched in 2014, 500 commercial enterprises in the last year to achieve a social network through sales of $ 2.69 billion, compared with 2012, an increase of 62.5%.
As social media gradually began to charge, in addition to the marketing staff is more concerned about the "Like" and the number of fans and other actual sales results than before.
In order to understand how to do marketing top brands on social media and get substantial return on investment, we investigated the sale of the electricity supplier of products on Facebook, Twitter and Pinterest 100 top brands. In the whole two weeks, we have tracked their release from six posts: 1 input (video, photo or text); 2 purposes (to promote a product or a brand); 3 whether the copied content; 4 Is there a link; 5. whether original or user-generated content (including reprint); 6 posting time.
Then, we collate and analyze the data and trying to figure out where the law. Here's what we found help sales of social media posting habits.
1. To maintain consistency posting
On Facebook, the top brands are often posted 12 times a week. Most brands on weekdays Post count slightly more than the weekend. As for the post of time, each brand has its own best time node.
Once you find the best post time node's own brand, and you will need to maintain consistency, adhere to publish new posts at this time node.
Most brand on Twitter is far more active. Typically, these brand content published on Twitter Facebook posts its content is basically the same, but slightly adjusted for Twitter audience.
In addition, these brands found Twitter to expand the range of topics most suitable, which tend to occupy 20% of the number of reprint all posts number.
Some of the top brands will tend to use Pinterest as a digital catalog, weekly publication about 100 posts. In all of these posts, about two-thirds of the posts are related to product features, seasonal promotions, and the remaining number of complementary reprint content is, for example, can be used in recipes or living space for its products ʱ??
For example, the home improvement company, West Elm often reprint interior design blog designsponge.com picture.
2. take advantage of user-generated content
User-generated content for brand advertising is good - you know, it is recommended from the people around them are the most trusted, most powerful way of marketing. Make full use of user-generated content, but it is your brand of powerful booster can improve your brand awareness.
Moreover, doing so will form a virtuous circle. When other users to see some of their favorite brands will share user-generated content, they are more motivated to do it yourself submitted content.
Everyone wants to be concerned about others, especially to be concerned about their favorite brands. Amplification of the brand can make their voices heard more people.
3. The image is king
Top brands Facebook The release of more than 90% of the posts contain a picture. Most of Twitter messages containing pictures or videos. The results showed that (Facebook algorithms think), the image is more attractive than text.
Because it is easy to produce images of brands, social media has rapidly become a priority of the media image, so the image is to sell their brands in the best form of social media.
The average weekly top brands release a video. According to our research, the more popular video content including new Behind the Scenes, product designer interviews, stories and teach users behind the brand products using the operating guide. Due to high quality video it is easy to make, and we expect to see the top brands to introduce more video content.
The winning short stick
On social media, short stick more easily attract users. We do not deny the importance of ingenuity write heavy big stick, but also write a short stick fascinating really easy. Exquisite short stick coupled with the image, but catch the eye.
We found that top brand message words no more than 100 words. Timing tweeting tool Buffer messages posted on Facebook of words often only 40-70 words.
5. Post highlights product
Our research found that 75% of top brands Facebook Posts Highlights the product, 56% of Twitter messages highlighting the product, 65% of Pinterest map highlights the product.
If you want to increase sales in social media, then you'll have a visual representation of your fine products, so that your fans have the opportunity to purchase them.
Remember, your products are very popular in other places, it does not mean it will be very popular in the social media. You need some try, some data analysis, to be able to figure out which of your products in the most popular social media.
6. Links to resolve complex user
Top brands tend to use way to link back to the user's questions and comments. These links may be that the user is searching for the product, the company gave users recommend products and related sites landing page and so on. These links provide information much richer than the simple message that can successfully solve the problem of interest to users, so that they have a favorable impression of the brand and then select loyal to the brand.
Do sales in social media is not easy. But if you start using these top brands are proven marketing techniques, you can quickly get started. No one is more aware of your brand and your users than you, so you should be bold, repeated use of these best marketing practices, and then form your own personalized social marketing strategy to maximize meet the tastes of your audience ʱ??
related news: